Syllabus
Course contents: 1. Introduction – communication in organization, its goals and aspects 1. communication principles 2. Organizational culture, values and communication 3. Employee engagement, utilization of mentoring, coaching and other techniques. 4. Communication of organizational goals, 5. Performance management and communication 6. Internal communication – principles, goals, rules 7. Internal communication tools 8. Internal communication – planning, budgeting, measurement, impact evaluation. 9. Role of social networks in internal communication 10. Hybrid work 11. AI in communication in organizations 12. New management trends – how they mirror at internal communication. 13. Summary, case study discussions
Annotation
AAN500094 / Communication in Organizations 5AND / Navazující magisterské studium (Masters Programme) 2023/2024
Ing. Monika Kavanová, Ph.D.
LS 1/1; povinně volitelný předmět (Spring semester, compulsory elective course open to all Erasmus+ students)
Zk / 4 kredity (Examination / 4 credits)
The subject is oriented to deepen the understanding of communication in organization, the influence of organizational culture, communication role of HR and role of managers. It further on concentrates on types of communication in organization, utilization of mentoring, coaching and other techniques. Internal communication, especially on its purpose, factors, content, tools and current trends will be discussed as well. Attention is given to principles of internal communication in organizations, planning and budgeting, measurements and reaching high efficiency, tools for employees’ engagement and increasing their motivation within organization and utilization of social networks and utilization of AI. Significant part of the subject will be dedicated to current management trends – hybrid work, wellbeing and happiness at work. Recapitulation of several best practice communication techniques and its utilization in real life will be part of the seminar. We will utilize the Why, How, What approach by Simon Sinek.