Annotation
Language planning and language policy are a part of the sociology of language. In the introduction, these key concepts are discussed and classical as well as more recent approaches (language management theory) are compared.
Dimensions of status planning, corpus planning and acquisition planning are taken into account and the economic component of the processes is considered. Special attention is paid to the concepts of norm, standard variety/standard language and the processes of linguistic standardization and destandardization in the Germanic and North European area.
The standard variety does not represent only a grammatical-structural phenomenon, but it is conceived of above all as a sociolinguistic and ideological issue. This is of particular importance in the postmodern era.
Hence, the traditional question of what is/isn't a part of standard is transformed into a more adequat alternative - who decides about what is a part of standard variety, how, under what circumstances and with what consequences? The standard variety is (re)constituted in various power constellations that need to be researched qualitatively.
