Sylabus
1. Introduction to the topic of course, definition of major terms, setting the rules for passing the course. Introduction to web
2.0, dynamics of on-line environment and its changes, setting the field of interest.
2. Definition of student projects - Facebook pages or other ways and methods od social media marketing (Twitter, YouTube, etc.), introducition of various services and their possibilities.
3. Theoretical framework - social media in the context of new media studies, usage of social media in universities.
4. Usage of social media for marketing, real-life examples both in commercial and non-commercial sector, best practicies, discussion.
5. Project Review - on site analysis, presentations for the class, discussion.
6. Business intelligence, social media analytics, influencers, memetics.
7. Social media monitoring - current state, trends, how-to with real examples.
8. Guest lecture - will be specified
9. Results of the students' projects, conclusion, party.
Anotace
Get the students to know why and how to use social media in several areas: for professional (persona) use in academical sphere and commercial segment too. Marketing, business intelligence, monitoring of social networks.
The course should engage students in concrete projects and practical hints as well as cases studies are going to be presented.