Sylabus
General course outline (subject to slight alteration):
1. Language planning and the concept of language management
2. The history of language planning, the language program of national movements
3. "Simple" (in specific interactions) and "organized" language management (in institutions), their interplay, what is a "language problem"
4. Language, communicative and sociocultural management, their interplay, the role of economic factors
5. Pre-interaction management
6. Research methods in language management
7. Language management in various communication domains (the family, multinational companies, education, literature, media)
8. Terminology standardization as language management
9. Theories of language management (esp. the Prague School)
10. Further selected topics in language management on the basis of students' specific interests
11. Guest lectures
Anotace
The course presents Language Management Theory (LMT), the main aim of which is to capture the "behavior" toward language and communication on the part of individuals, groups and entire societies. The basic features and concepts of the theory will be discussed in relation to various areas and domains of language use. The basis for discussion will be readings, complemented by short lectures by the instructors and guests.
The readings can be downloaded at http://languagemanagement.ff.cuni.cz/ or will be made available via Moodle.
The course description in Moodle will be gradually updated (dl1.cuni.cz > Filozofická fakulta > Ústav obecné lingvistiky > Language Management).