Syllabus
1. History and main features of the survey: standardization, interviewing, representativeness, inference, etc.
2. The concept of Total Survey Error (TSE) and handling it in during the realization of the survey
3. Data collection modes (F2F, CAPI, CATI, CAWI, mixed mode), selection procedures and nonresponse
4. Principles of the interviewing situation (CASM)
5. Operationalization: Concept - Construct - Indicators - Items (3 step procedure)
6. Preparation of research questions: types, parameters, formulations, scales, etc.
7. Verification of the quality of research questions: pilot study, pre-research, CASM, SQP
8. Technical and formal aspects of the questionnaire, PAPI / CATI / CAWI differences
9. Fieldwork logistic: costs, timetable, interviewing network, quality check, ethical aspects, etc.
10. Technical data processing: programming, recording, coding, data file,
11. Data file preparation, representativeness control and weighing, data quality inspection
12. Total Survey Error (TSE), data quality analysis (SQP, measurement error correction)
13. Comparative research - principles, methodological problems, equivalence
Annotation
In the course students will be provided with a knowledge about the conduct of a survey and introduced into the basic principles, procedures and individual activities. In addition to explaining key concepts and approaches, students will practice several steps and activities.
After completing the course, they will be able to prepare an adequate research plan for a selected topic (operationalization, definition of the research object and selection of the sampling procedure), critically evaluate the methodological benefits and limitations of the different solutions; and to carry out key research activities in the basic form (preparation of a questionnaire, organization of data collection, technical data preparation). They will also be equipped with the knowledge to enable them to outsource the collection of questionnaire data to the external contractor and to assess the quality of the offers and their subsequent implementation.