Annotation
• Lecture discloses the principles of political marketing and its usage in political discourse.
• Spot workshops with practical examples of political marketing in the Czech Republic and Russia.
• Lecture aims ERASMUS and other students interested in topics of social applied sciences, social communication and text analysis.
Topics overview:
• Ideology, mass communication, types of political discourse: democratic and totalitarian;
• Propaganda, ways of manipulation of public opinion;
• Politics as a marketing, politics in postmodern society, agenda setting;
• Development of oligarchic society, consumerization of political discourse;
• Language of marketing and language of propaganda, manifestation of ideology in propagandistic texts;
• Text reproduction of ideology by the political marketing;
• Creation of validity in political systems.