Syllabus
Basics of economics, management and marketing in pharmacy and health care
Health care specifics in economics and management
Pharmaceutical company and good manufacturing practice
Clinical trials and good clinical practice
Specifications of the health care management
Health care system and its financing
Pharmaceutical branches: industry, research, control, wholesalers and education
Management of the pharmaceutical factory
Principles of the Good Manufacturing Practice
Pharmaceutical control
Management of quality and public relations
Management of changes and the personal management
Team work and decision processes
Basics of rational pharmacotherapy
Pharmaceutical education
Basic principles of marketing. Supportive techniques of marketing
Strategic planning and statement of marketing in particular organizations
Marketing mix
Pharmacoeconomics
Annotation
Pharmaceutical branches are discussed from the point of view of their role in society, possibility of management and ways of regulation. Pharmaceutical industry is divided with regard to the character of drugs – the patent ones (including “me too” drugs), generics and orphan drugs.
Associations of pharmaceutical industry and wholesalers and contents of pharmaceutical research including principles of scientific work are discussed as well. Pharmaceutical control is discussed a little broader – not only control of quality of drugs but its activities and conditions of producing, dispensing, administering, prescribing and selling of drugs as well and as a tool of ensuring safety, effectiveness, efficacy and quality of drugs and drug use.
Emphasis on registration and ISO norms is put as well. Pharmaceutical education discusses education as a mirror of level of practice and graduates´ profile and it is discussed as well as pre-graduate or after-graduate education.