Syllabus
1. Introduction to the course: Overview of Strategic Management, Complex Strategic Management Framework. Importance and Benefits of Strategic Management. Business Ethics and Strategic Management. Introduction to Project Management for Purposes of this Course.
2. Strategy Formulation. The Process of Developing Business Vision and Mission. Writing and Evaluating Mission Statements.
3. The External Assessment. External audit. Impact of External Forces on the Organization. Assessment of external information sources. Competitive analysis and Cooperation among Competitors. Strategic Management Forecasting tools. Global Challenges for strategic management.
4. The Internal Assessment. Internal audit. Integrating the strategy within the entity. Key functions of the entity in relationship to the strategy - Management, Marketing, Finance / Accounting, Research and Development, Production, Operations, Management Information Systems. Introduction to Value Chain Analysis. Benchmarking.
5. Introduction to Process Management. Process modeling, Various Approaches. Hands on process model development.Midterm exam
6. Introduction to Organization Structure design. Various Forms of the Organization Structure. Building and discussion of the process based Organization chart.
7. Strategies in Action. Long-Term Objectives. Types of Strategies. Michael Porter’s Five Generic Strategies. Means for Achieving Strategies. Strategic Management in Nonprofit and Governmental Organizations, Strategic Management in Small Firms.
8. Strategy Analysis and Choice. A Comprehensive Strategy-Formulation Framework. The Input, Matching and Decision Stages. Company Nature Based Specifics of Strategy Choice. Governance Issues.
9. Introduction to Performance Management Framework. Various approaches. Balanced Scorecard. Development of a complete Balanced Scorecard framework for a firm. Linking Performance and Pay to Strategy.
10. Strategy Implementation. Management and Operations Issues. Annual Objectives. Policies. Resource Allocation. Managing Conflict. Matching Structure with Strategy. Restructuring, Reengineering, and E-Engineering.
11. Implementation Strategies: Marketing, Finance/Accounting, R&D and MIS Issues.
12. Strategy Review, Evaluation and Control. Final course profile projects presentation (Part I). Final exam
13. Twenty-First-Century Challenges in Strategic Management. Follow up Strategic Recommendations. Final course profile projects presentation (Part II). Summary of the Course.
Annotation
The aim of this course is to introduce the strategy building, implementation and evaluation process in the current dynamic business environment. Following the theory, this rather complex course will be based on gradual hands-on project building of the entire strategic framework.
It will involve the performance management approach linked to the process model and the organization structure.