Sylabus
Market structure of an industry
Type of structure (monopoly (natural versus administrative), dominant firm, cooperative/non-cooperative oligopoly, monopolistic competition, perfect competition)
Barriers to entry into the industry
Market share and market power
Demand structure of the industry
Pricing
Non-cooperative strategic decision making (predatory pricing, limit pricing, …)
Cooperative strategic decision making (collusion)
Price discrimination
Price development and price forecast
Market equilibrium
Information and information asymmetry
Supply chain
Advertisement, marketing
Patent policy, trade marks, specificities of goods
Incentives for innovations, technological progress (R&D)
Regulation
National, EU and international regulation policy
Antitrust legislation and its application in the industry
Regulation of international trade (tariffs, subsidies, quotas, …)
Questions and discussion
The company within the industry
Ownership and corporate governance
Mergers & Acquisitions
Cost curves, economies of scale
Hierarchy of the company’s goals
Anotace
This course provides perspectives of top executives of important Czech firms on industrial organization. Every lecture, given by a different top executive, focuses on one specific industry and its market structure, pricing, regulation, and factors influencing market equilibrium.
The course covers major industries such as private equity, real estate, energy industries, banking, finance, telecommunications, IT, media, public relations, building industry, engineering, food industry, or health care.