Syllabus
18. 2. Cancelled 25. 2.
What is television today? The role of the medium in the era of digitalization. 3. 3. Presentation of TV programmes (students) 10. 3.
Programming context - what is the "television piece of work", programming strategy (flow, shape, combination) 17.3. Presentation of programming strategies (students) 24. 3.
TV format 31. 3. Spectators´context - perception, habits and interactivity 7. 4.
Presentation of format and targeting group (students) 10. 4. Historical context - the role of television in totalitary political systems of eastern Europe 14. 4.
Presentations of historical moments of national televisions (students) 21. 4. Instititonal context - how the institution behaves 28. 4.
Market context - television broadcasting as a commodity 5. 5. Author´s context - does television need a creativity? Factory vs. individualism. 12. 5.
Test