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Intercultural Marketing

Class at Faculty of Social Sciences |
JJB635

Syllabus

Feb 27: rules and principles of the seminar, creation of teams; defining intercultural marketing

Mar 5: defining culture, cultural dimensions

Mar 12: perception of colors in different cultures

Mar 19: cultural aspects of humor 

Mar 26: influence of religion

Apr 2: perception of beauty in different cultures, ideals of beauty

Apr 9:  Dean's Holidays

Apr 16: family, marriage, sexuality, roles of women/men in different cultures

Apr 23: intercultural aspects of nonverbal communication

Apr 30: Field trip

May 7: Traditions in different cultures, TEST

May 14: Students presentations

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In an increasingly global world where barriers to trade and to international exchanges constantly diminish, cultural differences remain the single most enduring feature that has to be taken into consideration. The aim of this course is to increase the awareness of the impact of culture on international marketing and to provide knowledge of the most significant cultural dimensions and their impact on the 4 P’s of the marketing mix.

THE COURSE IS TAUGHT IN ENGLISH.