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Decoding Advertising

Class at Faculty of Social Sciences |
JJB638

Syllabus

22. 2.   Course introduction 1. 3.     Text and interpretation 8. 3.      Agenda-setting, priming and framing 15. 3.   Semiotics I. 22. 3.   Semiotics II. 29. 3.     5. 4.     Narative analysis         12. 4.      19. 4.    Feminist/gender analysis 26. 4.    Disursive analysis 3. 5.     Cultural differences 10. 5.   Online research 17. 5.    Presentations