Anotace
JJM371 - New Media and Entrepreneurship
Course Description:
This course aims to introduce some basic principles of economics and entrepreneurship. Case studies help students understand the entrepreneurial concepts in the new digital era. This course will also equip students for orientating their careers in a world of dynamics business models under the influence of new media.
Required Textbook:
No Textbook Required. Any ‘introduction to economics’ book will help students familiarize the basic concepts introduced in the early weeks of the course.
Additional Reading (Strongly Recommended):
Down and Out in the New Economy: How People Find (or Don’t Find Work Today) by Ilana Gershon
ISBN: 9780226452142
Topics To Cover Include (Tentative Weekly Plan):
Week 1 - Introduction to Economics – Principles of Economics – Thinking Like an Economist
Week 2 - What is Cost? - Cost Structures – Different Types of Market Systems
Week 3 - Introduction to Ecommerce & Entrepreneurship - Picking the Niche / Addressing to a Need - Different Types of E-commerce
Week 4 - Different Types of Funding - New Funding Options - Crowdfunding
Week 5 - Writing a Business Plan
Week 6 - Pitching & Marketing & Positioning & Case Studies
Week 7 - The Power of Followers – (Potentially Guest Lecturer)
Week 8 - Ethical (Borders) Aspects of Entrepreneurship in the New Era
Week 9 - Paper and Presentation Submissions are due
Week 10 - Final Paper Presentations (Attendance is Mandatory for All Students)
Week 11 - Final Paper/Project Presentations (Attendance is Mandatory for All Students)
Week 12 - Final Project Presentations (Attendance is Mandatory for All Students)
Evaluation & Grading:
Since this course balances theoretical and practical aspects of the relationship between new media and entrepreneurship in the digital era, students are given three essay options.
Option 1: Final Paper:
Critical Evaluation of a Digital Enterprise/Start-Up
Option 2: Final Project:
A start-up project proposal
Papers and projects are to be presented individually. All presentations and paper submissions are individual assignments, not group projects.
Option 3: Group Project
A new start-up idea will be presented. A group needs to be composed of four people; under the condition that groups should be with at least three different nationalities.
Grading:
Written Essay (75%)
Presentation (25%)
Attendance is not mandatory.