Anotace
The main objectives of this course are to develop an ability to evaluate, implement and lead effective marketing programs in companies and organizations operating in tourism. The subject is based on academic literature and case studies. Learning Outcomes
1. Define and explain tourism marketing concepts, including the tourism marketing mix (8P)
2. Consider the key elements underpinning the essence, planning and implementation of marketing plans in organization operating in the tourism market
3. Evaluate case studies, identifying and analyzing problems and then making recommendations for practical implementation;
4. Working effectively individually or/and in teams
5. Report from field trip