Sylabus
Lector: Angga Ariestya (email: angga.ariestya@fsv.cuni.cz)
Schedule:
Week 1: Introduction to media, communication, and sustainability
· Critics of Modernization
· Defining a sustainability
· The role of media and communication in sustainability
Week 2: Theoretical framework of sustainability communication
· Definition of sustainability communication
· Communication theory for sustainability
· Symbolic communication & construction
Week 3: Sustainability communication strategies
· Environmental communication
· Social and Behavior Change Communication
· Participatory communication
Week 4: Dimensions and formats of sustainability communication
· Actor, medium, and the audience
· Messages & themes
· Transmedia narrative & storytelling
Week 5: Media theory and sustainability communication
· Media construction of sustainability
· Framing sustainability in media
· Media effect
Week 6: New Media and sustainability communication
· Social network & the public sphere
· Computer-mediated communication
· Social media campaign
Week 7: Developing strategies for communicating sustainability
· Situation analysis
· SMART Objectives
· Audience & stakeholders mapping
· Key message for Sustainability
Week 8: Communicating climate change (case study)
Week 9: Communicating sustainable consumption (case study)
Week 10: Sustainability communication for corporations (case study)
· Triple bottom line (planet, people, and profit)
· Green PR & Corporate social responsibility
Week 11: Sustainability communication for marketing (case study)
· Green marketing communication
· Greenwashing
Week 12: Health communication (case study)
Anotace
Course description:
Sustainability communication is an exchange of information process to attain a mutual understanding dealing with the future sustainable development of society. During the process, a relationship between humans and their environment is gained in social discourses related to sustainability values and norms. Communicating sustainability is essential to achieve individual, organizational, and societal transformation to be more sustainable.
This course provides interchanging discussions between media, communication, and sustainability issues. It examines sustainability issues in relation to media and communication theory to grasp strategies to encourage organizational or social behavior change.
At the beginning of the semester, students get the theoretical framework of media and sustainability communication. After mid-term, students will present their paper project on sustainability communication strategies in given sustainability issues.
Aim of the course:
Students understand the interconnection between media, communication, and sustainability issues. They will be able to explain how media and communication can urge sustainable development of society that balances the environment, society, and economy and solve sustainability issues.