Syllabus
26.02. Introduction 04.03.
Exploring own media habits 11.03. Introduction to the field of audience research 18.03.
Research questions 08.04. Research design 15.04.
Introduction to methodology 22.04. Preparation of data collection 29.04.
Data collection 06.05. Data collection 27.05.
Individual research 03.06. Individual research 10.06.
Presentations of results 17.06. Final discussion
Annotation
Description: In this course you will get an introduction into empirical audience studies. Together with your colleagues you will conduct a small study.
You will be introduced to the state of the art of audience research.