Syllabus
Topics (the orded may be changed): Témata (pořadí témat může být změněno podle potřeby, termíny plánovaných debat budou oznámeny v průběhu semestru)
1. Course introduction; Presentations
2. Formal and informal style
3. Above, below and through the line.
4. Crisis communication.
5. Hedging. Social Media
6. Buzz marketing.
7. Press release
8. Artificial Intelligence
9. Outdoor advertising
10. Political marketing
Annotation
This is the second part of a two part course. It is designed for non-native speakers who would like opportunities to study and discuss issues and ideas associated with marketing and PR.
A prerequisite for this course is a successfull completion of the winter term JLB045. The objective of this course is for students to expand their vocabulary in terms of marketing, to improve their communication and academic skills.