Sylabus
Course structure:
Session 1: Introduction to Political Strategy. Information about the course, introduction to the theoretical concepts. The state of the discipline, how to define it, analyze and study
Session 2: Political Strategy during history I. Historical and philosophical approach.
Session 3: Political Strategy during history II. Historical and philosophical approach. Practical examples of successful political strategies, campaigns etc.
Session 4: Political strategy and Strategic communication I. What are the first step to create a strategy? Vision – strategy – tactics. Polling operation (data processing) and various strategical approaches.
Session 5: Political strategy and Strategic communication II. Data processing, the role of polling, focus groups, message testing.
Session 6: Political strategy and Strategic communication III. Campaign narrative (archetypes), messaging, scheduling and other aspects.
Session 7: Political strategy and Strategic communication IV. Media communication, PR strategy, crisis communication
Session 8: Political strategy and Strategic communication V. Media communication, PR strategy, crisis communication
Session 9: Political Strategy and Leadership I., what is the role of politicians, branding, image
Session 10: Political Strategy and Leadership II. Workshop session
Session 11: Political Strategy and Leadership III.
Session 12: Political Strategy and its impact on nowadays politics – ethics, democracy, discussion
Anotace
The focus of the course is Political Strategy from both the theoretical and practical point of view. We will firstly be discussing the concept from both a historical and political philosophy perspective.
We will cover theoretical approaches varying from political science, sociology, psychology, and political marketing. Gradually we will move to the actual politics and step by step we will discover how the electoral campaigns are nowadays organized.