Syllabus
1. Review of public opinion research (here in after POR).
Basic terminology. Main subjects in the Czech republic and in the world.
Process of research. (Soukup - FSV UK) 2. History of POR.
Famous studies and key persons. (Jungová-FSV UK) 3. Public opinion as theoretic concept I - public, public opinion. (D.
Kunštát - CVVM, SoÚ AV ČR) 4. Public opinion as theoretic concept II -impact of mass media on PO, mass commnutiation theories. (Kalvas -ZČU) 6.
Techniques of qeustioning. Interviewer, interviewer network, education and manual.
Control of interviewer. (Hartl - STEM) 7. Basic and advanced scales in POR.
Scales development. (Vinopal- CVVM, SoÚ AV ČR) 8. Real studies I - election studies. (Lebeda, SoÚ AV ČR) 9.
Real studies II - repeated surveys, trust, confidence. Decreasing trust in contemporary democracies. (Hartl -STEM) 10. Real studies III - Topical events and its research.
Ad hoc research, exist polls. (Řehák - SC&C) 11. Samples-types, size.
Sampling frames. Sampling error. (Řehák -SC&C) 12.
Standarts in POR for researchers and journalists. Some mistakes in Czech POR (Krejčí - SoÚ AV ČR) 13.
Panel discussion, topical problems of POR.
Annotation
The course is theoretical-practical focused on public opinion research and is intended for students of sociology and politology.