Syllabus
- Introduction.
- Theoretical apects.
- The role of media in democratic society.
- Theory of mass media communication.
- Economic, social and psychological determinants.
- Public and privat media.
- Ethical aspects.
- Impact of advertisement.
- Real and fictional (virtual) violence.
- Analysis of media products.
* Output demands:
- seminar work
- ability to assess of media products and ability to make draft projects using of medias in school
- mastering theoretical and practical questions
Annotation
The aim of subject is making acquaintance of mechanism of influence of mass media to the society, youth and school in consideration of advertisement impact and assessment of understanding media products.