1) Linguistic turn. Interdisciplinarity, origins of pragmatics in philosophy. Topics of pragmatics. Definition of pragmatics. Prominent representatives and the most influential works. Pragmatics and its role in modern linguistics. Importance of pragmatic skills in communication.
2) Pragmatic analysis of the text. Situational and contextual factors. The intention of the writer/speaker. Analysis of linguistic and nonverbal aspects (phonetics, graphics, prosody, gestures, mimics, lexis, morphology and syntax, text linguistics). Interpretation of the addressee.
3) Speech acts. J. L. Austin, John Searle. Constatives and performatives. Parts of a speech act. Types of speech acts (declaratives, assertives, expressives, directives, commissives). Criticism of the theory. Speech acts analysis in contemporary linguistics. Most researched speech acts (requests, apologies, compliments).
4) Paul Grice and his Cooperative principle. Maxims and their violation. Presupposition and implicature. Indirect speech acts. Maxim of quality, quantity, relevance and manner. Form and content of the utterance. Possibility of following the maxim in real communication.
5) Geoffrey Leech and his Politeness principle. The universality of politeness. Face in politeness theories. Goffman’s concept of face. Positive and negative face in Brown and Levinson’s politeness theory—relation between politeness principle and cooperative principle.
6) Manipulative principle. Manipulation versus argumentation. Positive versus negative manipulation. Verbal and non-verbal manipulation. Latin classification of fallacies. Argumentation and rem x argumentation ad hominem. Types of manipulative personalities. Types of manipulative strategies. Assertiveness. Contra-manipulative strategies.
Kurz bude zaměřen na ucelený popis pragmatiky jako lingvistické disciplíny. Z teoretických východisek bude zmíněn obrat k jazyku, vysvětlena bude terminologie (pojmy negativní a pozitivní tvář, implikatura, presupozice aj.) a metodologická východiska (teorie mluvních aktů, kooperační a zdvořilostní princip komunikace, manipulativní komunikace atd.).
Zaměření kurzu bude zčásti také praktické, vztažené k rozvoji osobních pragmaticko-komunikačních dovedností.