Sylabus
Obsah výuky:
1. -
2. International environment and entrepreneurship, forms of entering the international markets.
3. -
4. International marketing strategies and planning.
5. Segmentation of international markets.
6. -
7. International branding policies and communication, influence of cultures.
8. -
9. International product policies.
10. -
11. International promotion and distribution.
12. -
13. International sports and related marketing.
14. Test.
Anotace
The aim is to introduce the students into the problems of the international marketing, including international communication, and regarding also the intercultural differences. The course will also include some related domains.
We will also discuss the international sports environment, and the respective international marketing for this field.