Syllabus
1. Introduction to International marketing
2. Sources of Electronic Information specific for International Marketing
3. Basic Concepts of International Marketing, Theories of Globalization
4. The International Marketing Environment
5. Risks in International Marketing
6. International Marketing Research
7. Strategic Planning
8. Segmentation and Targeting
9. Case Study – Apple
10. International Branding
11. International Pricing
12. International Marketing and Distribution
13. International Marketing and Marketing Communication
14. China and USA
Annotation
The aim is to introduce the students into the problems of the international marketing, including international communication, and regarding also the intercultural differences. The course will also include some related domains.
We will also discuss the international sports environment, and the respective international marketing for this field.