Syllabus
Lectures:
1. The importance of economic theories
2. Macroeconomic indicators
3. Money and its importance
4. Fiscal and monetary policy
5. International trade
6. Strategic planning in sports
7. Organizing in sports, organizational structures in sports organizations
8. Management models in sports organizations
9. Controling
10. The importance of managers in the sports environment
11. Leisure management, trade business in the field of sports and physical recreation
12. Management of sports facilities
13. Management of sports events
14. Customer relationship management in sport, quality of service, customer satisfaction Exercises:
1. The Great Depression in the USA
2. The effects of the Great Depression on Europe
3. The effects of the Great Deression on nowdays.
4. Cashflow and capital gains
5. Crisis management in sport
6. Planning in the practice of sports organization
7. Organizing in the practice of sports organization
8. Creating organizational structures and job profiles
9. Management of sports organizations
10. Control in the practice of sports organizations
11. Analysis of the competitive environment in sports
12. Management of sports facilities - case study
13. Sport event management - case study
14. Evaluation of quality of services in sport
Annotation
The course expands students' knowledge in the field of management and marketing. Students will gain information about the management and organization of sports in the Czech Republic and abroad both from a global macroeconomic perspective and from the perspective of individual providers of sports and physical education services.