Syllabus
1. Understanding the Industry - Choosing a successful event or program.
2. Plan for uniqueness.
3. Planning - Event timelines.
4. Marketing the event.
5. SWOT analysis.
6. Budgeting.
7. Sponsorship.
8. Logistics - Contingency planning.
9. Negotiations and Contracts.
10. Risk Management.
11. Merchandising.
12. Using a celebrity.
13. Charity.
14. Community involvement.
Annotation
A practical application in sport event planning and promotion. Operating special events with an emphasis on sports events.
Administrative procedures, operational techniques, hospitality, public relations and marketing, and technical services. Students choose and progressively plan a sport event or program as the topics are presented throughout the semester.
Each group will present their sport event or program at the conclusion of the semester.