Syllabus
1. Introduction to International marketing
2. Sources of Electronic Information
3. Basic Concepts of International Marketing, Theories of Globalization
4. The International Marketing Environment
5. Risks in International Marketing
6. International Marketing Research
7. Strategic Planning
8. Segmentation and Targeting
9. Case Study Apple
10. International Branding
11. International Pricing
12. International Marketing and Distribution
13. International Marketing and Communications
14. China and USA
Annotation
The aim is to introduce the students into the problems of the international marketing, including international communication, and regarding also the intercultural differences. The course will also include some related domains.
We will also discuss the international sports environment, and the respective international marketing for this field.