Syllabus
Understanding the Industry - Choosing a successful event or program
Plan for uniqueness
Planning - Event timelines
SWOT analysis
Marketing the event
Budgeting
Sponsorship
Risk Management and Contingency planning
Negotiations and Contracts
Merchandising
Using volunteers
Using a celebrity
Charity
Community involvement
Annotation
A practical application in sport event planning and promotion. Operating special events with an emphasis on sports events.
Administrative procedures, operational techniques, hospitality, public relations and marketing, and technical services. Students choose and progressively plan a sport event or program as the topics are presented throughout the semester.
Each group will present their sport event or program at the conclusion of the semester.