Syllabus
Lectures:
1. History of sports management, basics of management and marketing applied to sports management
2. Managerial functions in sports practice
3. Defining and fulfilling goals in sport
4. Strategic planning in sports organizations
5. Management of sport in the context of the European Union
6. Leisure management, trade business in the field of sports and physical recreation
7. Customer relationship management in the field of sports, quality of services, customer satisfaction
8. Models of administration and management in sports organizations
9. Theory of power in organizations and examples from sports practice
10. Management of international sports federations, national associations and umbrella associations; negative phenomena in sports organizations
11. Selection, selection of employees, professionalization and other principles of approach to human resource management in sports organizations
12. Theory of organization and organizational behavior in sports practice
13. Corporate social responsibility in sport
14. Principles of good governance and compliance applied to the sports environment Seminars:
1. Introductory introduction, Simon Sinek - Theory of the Golden Circle (Why, How, What)
2. Labor market in the Czech Republic in the field of sports management, what are the options and how to succeed
3. The functioning of the agency within sports management
4. Marketing and business strategy of commercial activities in a sports club
5. CRM and digital ecosystem within a sports club
6. Financial resources of the sports club, especially B2B and B2C
7. Selected 3 case studies from practice
8. Selected 3 case studies from practice
9. 4x student presentations
10. 4x student presentations
11. 4x student presentations
12. 4x student presentations
13. 4x student presentations
14. Final lesson - credit test
Annotation
The course expands students' knowledge in the field of management and marketing. Students will gain information about the management and organization of sports in the Czech Republic and abroad.
They will study this field from global macroeconomic perspective and from the perspective of individual providers of sports and physical education services.