Syllabus
Bidding and economic impact for large sport events
Cooperating with national and international sport federations when hosting sport events
Marketing, public relations and media
Sponsor recruitment, expectations, activation and retention
Budgeting, cash flow and financing large sport events
Recruitment, care and retention of volunteers
Logistics and contingency planning for large sport events
Annotation
The course gives students information about securing, planning, and organizing large sport events. Students are acquainted with the steps required to bring large sport events to fruition, as well as the economic and social impact of sport events on a region.
Experts from the field of sport event management are used to exemplify best practices in the industry.