Anotace
This course explores mass persuasion and propaganda in a developmental context with an emphasis on understanding approaches and techniques. It traces the emergence of strategic persuasive communication and propaganda from its origins to the present day.
The basic principles, philosophy, and techniques of mass persuasion in different periods are considered, with an emphasis on contemporary contexts. Students will learn to identify different propaganda techniques and will gain the tools to evaluate and debunk propaganda campaigns.
A developmental approach is used in order to allow the opportunity to see aspects of continuity and change in approaches. A combination of classic and contemporary texts in the area of propaganda and disinformation will be studied.
Various approaches to propaganda will examined across a variety of media, with an emphasis in the second half of the course on emerging computational and participatory propaganda.