Syllabus
* Structure of Lessons:
1. Interviewers, interviewing.
2. Interviewer’s networks.
3. Mixed mode of questioning.
4. Ethical and legal contexts of empirical research.
5. Preparing data for analysis.
6. The final report and other research outputs.
7. Secondary analysis of research data.
8. Application of quantitative methodology in research of attitudes, values and public opinion.
9. Application of quantitative methodology in voting behavior research.
10. Application of quantitative methodology in media research.
11. Application of quantitative methodology in market research.
12. Sociological research in media.
13. Final discussion on methodological problems. * Required reading: - PUNCH, K. F. Survey Research. The Basics. London: Sage Pub.,
2003. - PUNCH, K. F. Introduction to Social Research. London: Sage Pub.,
2013. - SCHEUREN, F. What is a Survey. ., 2004
Annotation
There is a follow-up course for this class, ‘Design of Quantitative Research’, which aims to extend students' knowledge and the practical skills required for the quantitative data management and to demonstrate the most common applications of quantitative sociological research and their context.