Sylabus
* Structure of Lessons:
1. Analysis of documents, content analysis.
2. Secondary analysis of research data, desk research.
3. Preparing data for analysis.
4. Methods of quantitative data analysis.
5. Interpretation of data.
6. The final report and other research outputs.
7. Application of quantitative methodology in research of attitudes, values and public opinion.
8. Application of quantitative methodology in voting behavior research.
9. Application of quantitative methodology in media research.
10. Application of quantitative methodology in market research.
11. Media context of sociological research.
12. Ethical and legal contexts of empirical research.
13. Final discussion on methodological problems.
Anotace
This course follows on from the Quantitative Research Methodology course. It aims to extend students' knowledge and skills required for the quantitative data management and analysis, to inform about ways and methods of analysis and to demonstrate the most common applications of quantitative sociological research and their context.
Also students‘projects presentations and discussion are an important part of this course.