How to communicate a world that doesn’t exist yet ? How to sensitize the consciousness of those who don’t believe yet in the necessity or in the emergency of a new era, how to shake and develop a public awareness, when a radical change is felt as both needed and revolutionary? Like in advertisements, persuasion is a constitutive part of the communication of protest, but it also part of the development of a philosophy of human kind’s evolution, which seems to emerge in parallel with the twentieth century’s topic concerning the risk of a global catastrophe.
How to represent and to figure out what nobody can have experienced yet and goes beyond the models already given by a society in which we don’t believe anymore?