1. Introduction to the topic of course, definition of major terms, setting the rules for passing the course. Introduction to web 2.0, dynamics of on-line environment and its changes, setting the field of interest.

2. Definition of student projects - Facebook pages or other ways and methods od social media marketing (Twitter, YouTube, etc.), introducition of various services and their possibilities.

3. Theoretical framework - social media in the context of new media studies, usage of social media in universities.

4. Usage of social media for marketing, real-life examples both in commercial and non-commercial sector, best practicies, discussion.

5. Project Review - on site analysis, presentations for the class, discussion.

6. Business intelligence, social media analytics, influencers, memetics.

7. Social media monitoring - current state, trends, how-to with real examples.

8. Guest lecture - will be specified

9. Results of the students' projects, conclusion, party.