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corporate communication
Person
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Person
Publication
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doc. PhDr. Denisa Hejlová Ph.D.
Academic staff at Faculty of Social Sciences
1 study programme
20 classes
53 publications
Study programme
programme
Strategic communication
🇨🇿 NMgr. |
Faculty of Social Sciences
Classes
class
History and Theory of Public Relations
JJB231 |
Faculty of Social Sciences
class
Marketing Communication Criticism
JJB238 |
Faculty of Social Sciences
class
Internship
JJB239 |
Faculty of Social Sciences
class
Marketing for Non-profit Sector
JJB241 |
Faculty of Social Sciences
class
Intercultural Communication and International Marketing
JJB274 |
Faculty of Social Sciences
class
Public relations in practice
JJB276 |
Faculty of Social Sciences
class
Seminar
JJB290 |
Faculty of Social Sciences
class
Fashion marketing - a theory
+1
JJB296 |
Faculty of Social Sciences
class
Fashion Marketing Practice
JJB297 |
Faculty of Social Sciences
class
Communication Strategy of Institute of Communication Studies, Charles University
JJB502 |
Faculty of Social Sciences
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Publications
publication
"IS GREEN IN FASHION?" ANALYSING THE STRATEGIC COMMUNICATION OF FASHION BRANDS AND THE ATTITUDES OF GENERATION Z CONSUMERS TOWARDS ENVIRONMENTAL ISSUES IN THE FASHION INDUSTRY
2021 |
Faculty of Social Sciences
publication
The Growth of Anti-Corruption Attitudes in Czech Marketing Communication and PR: Anti-corruption Fight as Marketing Tool
2013 |
Faculty of Social Sciences
publication
CEO and Businesses are Losing Trust: Comparison of EU, USA, Czech and Slovak Republic
2012 |
Faculty of Social Sciences
publication
Nissan: Lets start telling our corporate stories
2011 |
Faculty of Social Sciences, Faculty of Mathematics and Physics
publication
"It Looks Like an Accessory": Perception of Heated Tobacco Products and its Marketing Communication among Generation Z
2023 |
Faculty of Social Sciences, Faculty of Mathematics and Physics, First Faculty of Medicine
publication
The dictionary of journalism
2023 |
Faculty of Social Sciences, Faculty of Mathematics and Physics
publication
Women's Leadership in the Public Relations Profession
2023 |
Faculty of Social Sciences
publication
Creation of a Code of Ethics for Influencer Marketing: The Case of the Czech Republic
2023 |
Faculty of Social Sciences
publication
Tobacco Industry Lobbying
2022 |
Faculty of Social Sciences
publication
Transitioning from Communist Propaganda to Government Communication in the Czech Republic
2022 |
Faculty of Social Sciences
Load more publications (43)
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