Publications
- THE BRAND PERSONALITY OF LARGE SPORT EVENTS2011 | Faculty of Physical Education and Sport, First Faculty of Medicine
- Brand Management: Perceiving of Summer Olympic Games Brand by the Czech Public.2011 | Faculty of Physical Education and Sport, First Faculty of Medicine
- The analysis of sport brands image of Adidas and Nike2011 | Faculty of Physical Education and Sport, First Faculty of Medicine
- THE ANALYSIS OF SPECIFIC DETERMINANTS OF SPORTS BRAND AND ITS VALUE2011 | Faculty of Physical Education and Sport
- CURRENT APPROACHES TO THE BRAND PERSONALITY MEASUREMNET OF SPORT BRANDS2010 | Faculty of Physical Education and Sport
- How the Czech people perceivethe rand of summer olympic games2009 | Faculty of Physical Education and Sport
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