Publications
- Linguistic aspects of the translation of advertising2004 | Faculty of Arts
- Norms and other factors in advertisement translation2004 | Faculty of Arts
- The Dynamics of Language Specificity in the Establishment of a New Genre2003 | Faculty of Arts
- Translation, Adaptation and Creation as Intercultural Practices in Advertising2001 | Faculty of Arts
- Allusion and Parody in British Press Advertising2000 | Faculty of Arts
- Determining factors of translation trategy/norm in the advertising genre1999 | Faculty of Arts
- Influence of translation strategies on target system norms: literalness as an overall strategy for translating advertisements in the Czech Republic1998 | Faculty of Arts
- The role of content in advertisement translation into the Czech1998 | Faculty of Arts
- Consumer advertising and its translation in the Czech Republic1998 | Faculty of Arts
- Jiří Levý: Czech Translation Theories I, II2023 | Faculty of Arts
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