The graduate knows the principles of creative work and professional work connected with the study of mass and network media. Understands the role of media, journalism, media and marketing communications in society. He is taught about the legal and economic frameworks and ethical rules of the field.

He is acquainted with the crafting principles of the journalist profession, he is able to apply knowledge of Czech language, stylistics and literature, and he is able to manage contents editing for all media. He can write and photograph, use audiovisual technology.