Graduates acquire the research skills relevant for the study of mass and network media and are able to use standard research methods of media kontent, media audiences and media organizations analyses. They find professional employment on higher management levels of media and communication companies, as well as media analysts, media consultants, designem of communication strategies, and employees of the press and communications departments.

The graduates have a komplete systematic insight in the issue of media and social media theory. Master´s program develops the students´ ability for theoretical and analytical thinking concerning media and media communication.

It provils a detailed understanding of methods of analysis and research of individual phases of media communication.