The graduate has knowledge of current media and sociological theories as well as qualitative and quantitative methods applicable for empirical research in sociology and media studies. They are also able to prepare, lead and implement sociological or media research.

The program has prepared the graduate for a wide range of professions in an agency or an applied research environment whether it be in the non-profit, for profit or public sector. The graduate can take on different positions ranging from a mass media analyst or a public relations representative.

The graduate is also prepared to further pursue studies in sociology or media studies in the Czech Republic or abroad.