Abstract
Multilevel analysis is used to evaluate the elements which compose fan attendance in Czech basketball. The data set analyzed is comprised of a ten year study of 18 teams which played in the highest Czech basketball league.
This study differs from other demand studies which evaluate fan attendance in that a cultural secondary sport, basketball, is studied in a globally semi-periphery country, the Czech Republic. Previous studies have focused on primary sports in globally core countries.
The study shows multilevel analysis to be a useful methodology for demand studies of fan attendance. It was shown that there is a slightly increasing linear tendency in attendance across time.
The independent variables of final place and number of foreigners and are measured across time as the time-varying predictors of the dependent variable of fan attendance within teams.