Abstract
This paper, based on the Language Management Theory, is focused on the model speakers (i.e. medial professional speakers). It describes an example of the so-called simple management, when a person notices a deviation from the language norms made by a model speaker, evaluates it negatively and adopts an action plan to correct it.
The users of the language frequently ask some institutions (for example Institute of the Czech Language) to control the observance of the language rules and to penalize the deviations. The article deals also with the criteria of the selection of the future model speakers and the analyses of the language culture of the Czech Television.