Publication at Faculty of Arts |
2010
Abstract
Why is it important to watch social media for both companies and institutions? The volume of information is steadily growing, and the user generated content shared around social networks is harder to track with traditional means. In my poster I described current situation and available products (both local and international), and the use of monitoring in practice.
I also introduced Ataxo Social Insider, a Czech paid tool, where I participated in the development. Last topic was about the weak points of existing tools and perspectives of development in the area.