Abstract
The article reminds the original ideas of Pierre de Coubertin; they helped him to create a conception of Olympism as the unity of sport, education and culture which became the ground of Olympic Movement and organization of Olympic Games in the New Era. Olympism contributes, significantly enhances and constitutes a full-value component of culture.
The authors present some symptom of modern often very pragmatic sport and the reasons of the changes in it. They indicate the necessity to formulate – in a new situation - the values, purpose and aims of sport in preserving and enriching the principal Olympic values.
The system of Olympic values may contributes to those ideals, based on Coubertin visions, enriched by so far obtained experience and interpreted in the contemporary conditions.