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Sport audience and ratings in media at the university students

Publication at First Faculty of Medicine, Faculty of Physical Education and Sport |
2010

Abstract

The paper presents changes in the sport spectatorship and sport viewing in the media at ČVUT students during their study. The diferences between two files, students of 1st year and students of higher years, were analysed at 4 selected indicators pursuant to beforehand defined „material significante“.

At students from higher years it was a frequency reduction more than 5% and at sport spectatorship(17 %) and at sport viewing on TV (6,9 %) and at sport viewing in daily press( 10,7%).