The article discusses some less known aspects of the imperial cult in the Danube provinces. On the example of Dacia it shows that the cult developed also in its non-official character: the worship of the Emperor''s Genius and of Numen Aug./Augg. on inscriptions of vota pro salute imperatoris type; the inscriptions of the type devotus maiestati numini que eius and in honorem domus divinae.
The cult of the Augustian gods, personified virtues and abstract ideas had a very limited character there. The presence of the syncretic gods on the Dacian inscriptions is a proof of an ethnic and cultural variety of the inhabitants (Dacian origin is missing).
The most of the inscriptions was dedicated by members of the local civil and military elite.