Psychological aspect as the factor of social changes: beyond the framework of "economic man's picture"

Abstract

Typical conception of economic behaviour is based on rationality. Personification of economic processes as production, distribution, exchange, and consumption as ideal types of entrepreneur, producer, distributor, merchant, and consumer is contained in significations.

The personal sense of the individual consisting in motivational and goal orientation is epressed in these significations.

Keywords

• Psychological
• aspect
• the
• factor
• social
• changes:
• beyond
• the
• framework
• "economic
• man´s
• picture"