Abstract
New media entered and continuously alter our everyday lives and routines, and even societies at the macro level, in the very extensive and nonreversible way (especially since the so-called dot.com Revolution in 1990s). They affect a current nature of communication and media research while leaving academics with challenges on theoretical paradigms and practical implications of new media technologies.
New media gave birth to emerging interdisciplinary academic field new media studies which has sought its legitimacy as an independent scholarly discourse since 1990s. The study presents the inquiry into research trends within new media studies, with major focus on 2006-2010.
The article proves that new media studies have moved from its initial uncritical fascination by new media technologies to the stage where a broad range of new media issues in its complexity are addressed. Study examines five academic media-oriented e-journals and its findings.