Charles Explorer logo
🇬🇧

Customer Perception of Service Quality in Sport

Publication at First Faculty of Medicine, Faculty of Physical Education and Sport |
2012

Abstract

This article is a review of literature related to the study of service quality in sport. It is aimed mainly at services that are provided by recreational sport institutions, such as fitness and wellness centres.

This work gives current theoretical findings about service quality perception within the recreational sport industry. It introduces models and methods most frequently used in professional literature for a better understanding of sport services constructs and better evaluation of their quality.

These models are based on current service quality perception, although service quality is a multidimensional and hierarchical construct. The study considers conceptual differences in research concerning the area of service quality.

It gives a complete conceptual framework for other researchers in the area of sport management, as well as specialists.