Abstract
This paper deals with issues associated with the usage of Internet advertising in the didactic process of foreign language teaching. It focuses on the possibility to adapt the genre of advertising in order to develop productive skills of speaking.
In the first part, the theoretical background is presented. It relates to the communication language activities and strategies, media training and use of ICT in education.
The second part contains detailed procedures outlined for the realization of three lessons based on advertising (Modafen, Kofola and Staropramen). Exercises are designed for level A2-B2.
In each part, exercises are marked by difficulty of the task and also recommendations for modifications regarding the progress level of the group are listed. It turns out that it is possible to stimulate both speech in the form of a monologue (with or without support) and dialogue (in simulated situations or on argumentation).